Mang Inasal Essay

I. Executive summaryMang Inasal is a loc exclusivelyy owned desist intellectual nourishment eating place in the Philippines that will be soon, positioned as an international franchise through and through and through our creative onslaught to the attach tos image and detail presentation. Mang Inasal will interpret a combination of excellent aliment at shelter pricing, with fun packaging and atmosphere. Mang Inasal is the answer to an increasing demand for BBQed disruptive regimen, to be consumed while having quality time with your friends or family in the shopping mall. In todays highly competitive environs, it is becoming increasingly difficult to differentiate one fast aliment outlet from another(prenominal) due to its variety of harvest-feast parameter and serv internal-combustion engines. Dubai, a city state, is now becoming the model capital in the Middle Easts invigorated economic boom.With more than a f atomic number 18 cosmos of 2.106 million (2013), mainl y from neighboring countries (Malaysia, Indonesia, Thailand and the Philippines), Dubais import in meat, vegetables and so on in its bena is the strongest in the region. Our main priority is to establish one fast solid regimen eating place in a crowded mall, preferably in one of prominent shopping malls in Dubai. Later, our effort will be a further development in our service and intersection time period line in the surrounding field of operations. This formulate is prepargond to obtain a location for the initial launch of this concept. redundant financing will urgency to be secured for the fast food for thought eatery.The financing, in addition to the capital contri simplyions from make outholders, will allow Mang Inasal to servicefully string out and expand. The initial capital investment will allow Mang Inasal to provide its customers with a value-driven, entertaining experience through the creativity of its fo under(a)s. Mang Inasal will entice the diverse culture to bring their friends and family with our innovative environment, fresh-cut yelloweds, and selection of anomalous signature sauces.II. Business oerviewA. Business profileHistoryMang Inasal (Ilonggo term for Mr. Barbecue), the Philippines fastest ripening barbecue fast food fibril serving fearful inasal, pork barrel barbeque and other Filipino dearys, was early established on declination 12, two hundred3 inIloilo City by argumentman Edgar Sia II.Apart from the usual food presentations of international food company copycats, Mang Inasal endeavors to adhere to elements that bear a distinctively Pinoy stamp-grilling with charcoal, strain wrapped in banana leaves, a marinade concocted out of local spices and herbs, bamboo sticks for skewers, and the atmosphere that encourage skinamot (Ilonggo term in eating with the hands) when continuously chicken inasal is served. In the year 2014, seven commercialize placeers decided to franchise Mang Inasal . They decided to penet rate the unseasoned-made grocery store in Dubai, with the routine of their experiences in the selling field, they will try to capture the sunrise(prenominal) grocery store of the Middle East to patronage Mang Inasal to the population of Dubai.They will try to use the cultural, economic, political, and technological environment of their market area for their advantage in place for them to achieve their objectives and goals as a marketeer, with the use of the cultural diversification of the country we marketeers will try to cater this diverse cultured by offering unseasoned harvest-home lines such as grilled lambs and chicken for Muslims and original mix recipe of Mang Inasal such as pork inasal and chicken inasal for non-Muslim customers. In victimisation our SWOT matrix we will try to charter our strengths and opport building blockies in gaining recent insights, marketing strategies, and programs to adapt and improve our mark equity towards our market.B. Background of the produceMang Inasal is a fast food restaurant chain its mint is to be the first choice and leading fast food chain ein truthwhere nationwide. Its mission is to provide bang-up tasting products and quality services to our customers with a great pinoy ambience fast food chain nationwide. Develop, motivate and retain employees in providing benefit programs, employment security and correct working environment by applying refreshed technologies for better and easy way of serving. Do our best to provide safe(p) quality products and services to our franchisees with fairness and integrity. And provide livelihood programs to the community by treating them as our care partners.If you want a great deal to satisfy your enormous appetite, the Mang InasalMenu is the one to choose from. With the most reasonable equipment casualtys coering a variety of meals, the Mang Inasal menu will make you tip offl like a winner Really, your moneys worth is guaranteed with filling and satisfying me als. Have you ever heard of straight-out items offered by restaurants? Well, the Mang Inasal Menu offers immeasurable rice and thats the best deal a Pinoy substructure ever want. Eating big servings of chicken and pork is gratifying with cups and cups of rice. Mang Inasal is a Filipino restaurant chain that offers savory chicken barbecue as the main product. Its recipe is crotchetyly delicious with big chicken servings marinated, skewered over charcoal and served over banana leaves its a real Pinoy recipe everybody loves. The Mang Inasal Menu is excellent everything in it is 100% delicious.Mang Inasal has a variety of product line raging from BBQed Chicken legs to broiled slant with unlimited rice, and its desserts are the Leche Flan, Toron Split served with a two scope ice cream covered in choco syrup, and the famous Halo-Halo Filipino Styled dessert, served drinks are Sago at Gulaman, Iced tea, Coca cola and hot coffee. It has been one of the most favorite eateries nationwi de with over 445 branches and growing, and a staggering 10,000 employees system, it has become famous and profitable for any individual to finance as a cable.During Mang Inasal s reign in the fast food chain it has consistently growing over the past year finishing in the top 3 in the most visited fast food chain in the Philippines and Edgar Sia aim is to be top two in the Fast food chain industries beating Chowking in its position.Below are any(prenominal) menus that Mang Inasal serves to its customersPABORITO/FAVORITE MEALS (UnliRice)PM1 Chicken leg w/ RiceBarbecued chicken leg and thigh with unlimited ricePM1.5 Chicken pegleg (spicy) w/RiceBarbecued chicken leg and thigh with unlimited rice (in spicy flavor) PM2 Chicken Breast w/ RiceBarbecued chicken breast and wing with unlimited ricePM3 pork barrel Inasal w/ Rice3 sticks skewering pork, barbecued in inasal way, unlimited rice PM4 Sizzling Fish w/ RiceSizzled Bangus fish with unlimited ricePM5 Sizzling Pork w/ RiceSizzled pork with unlimited ricePM6 Roasted Fish w/ RiceRoasted boneless Bangus with unlimited ricePM7 Grilled Liempo w/RiceGrilled liempo marinated with sweet and spices with unlimited rice OthersBangis SisigSizziling PorkEnsaladang TalongSULIT/AFFORDABLE MEALSSM1 1pc Chicken Inasal w/ RiceChicken Inasal is a grilled chicken yellowish pink and one of the well- cognize(a) Ilonggo lookeres with unlimited rice SM2 2pcs Pork Inasal w/ RicePork Inasal is a grilled pork dish and one of the well-known Ilonggo dishes with unlimited riceMERIENDA/SNACK MEALSPansit Bihon/BijonPancit Bihon or Pancit Guisado is a Filipino noodle dish and is a secure second to rice. Dinuguan at Puto CakePork blood stew, blood pudding stew, chocolate meat served with 3 puto cakeDRINKS/BeveragesSagot GulamanSago at gulaman drink is sweet, thirst-quenching and favourite during the sizzling summer months. SoftdrinksMang Inasal serves some of the most popular fast food chain such as sprite, coke and royal Iced TeaFreshl y brewed severally day from a premium blend of tea leaves. Tea is a natural source of prophylactic antioxidants CoffeeMang Inasal serves piping hot brewed coffee for our customersDESSERTSHalo-HaloHalo-halo is a popular Filipino dessert with mixtures of shaved ice and evaporated milk to which are added various boiled sweet beans, jelly and fruits. It is served in a tall glass over or bowl. Leche Flan/Creme CaramelCrme chromatic flan or caramel custard is a custard dessert with a form of soft caramel on top, as opposed tocrme brle, which is custard with a hard caramel top. Turon Splitis a dessert made out of banana concealed in a lumpia wrapperWith Mang Inasal s variety of product line and with a very high value brand constitute and profitable institution it can compete with other fast food chain nationwide, yet can this ever growing business be used in other countries, can its business practices and product lines and system be brought on foreign soil not just to challenge it s adversarys mountain pass on but to prosper as a fast food chain and complete its vision as the leading BBQ fast food chain in the country? Below is an analysis of the environment of where Mang Inasal Branch will prosper, its analysis includes Company analysis, Competitor depth psychology, Customer analysis, and Environmental analysis which includes the PEST or Political, Economic, Social or cultural and scientific analysis in which the Franchised Mang Inasal branch will launch.C. Background of the grocery storeThe destination of where Mang Inasal will prosper will be in the nation of UAE specifically in Dubai. wherefore Dubai? Why did choose the country Dubai instead of any other country? Because Dubai is the mecca for evolution is the no.1 country in the oil business giving us an advantage in qualification use of its economic growth? And it stands in having the highest imports in any other UAE capitals in all of the Middle East but supra all we choose Dubai for one single p urpose.And that purpose is Food. People in Dubai love to eat, and as a fast food chain business that is one great unexampleds for us, but what separates us from our competitors is the product line that we offer because statistic shows that people in Dubai likes to eat rice since rice is the best side dish when eating meat with sauce or vegetables. The imported food of Dubai consisted mainly of fish, rice, bread, dates, yogurt, homegrown vegetables, and meat from sheep, goats, and camels. And this are most consumed food that people eat in DubaiD. Situational analysisCompany AnalysisGoalsThe goal of our company is to be the first choice and leading barbequed fast food chain of everywhere nationwide, and to provide great tasting product and quality services to our customers with the use of different kinds of products we will try to capture the full-grown market in our crude market area and cater their culture by offering new product lines that are made from lamb/sheep products. With the use of our marketing expertise we will try to break apart what is our opportunity and threats in our environment to maximize our growth in the fast food industry.FocusOur restaurant focuses on customers who loves to eat food, whose customer classes are mostly class Cs Ds and Es since the product of Mang Inasal are affordable and cheap, and whose customers that has an active lifestyle in eating, our restaurants new product line are specialize in chicken, pork and possibly new product line lamb with unlimited rice to align its food chain culture towards the culture of our prat market.StrengthsOur strengths as a fast food chain is endorsement, large target market, market leader in barbeque fast food chain, accessibility, and strong commissary system in which case we can utilize these strengths to attain new marketing strategies and programs in developing new product and services to offer in our growing and diverse market.WeaknessesOur weakness as a fast food chain is un respect able food, Filipino culture,brands under the Mang Inasal , commissary struggle, and lack of research for other countries since Mang Inasal is under Jollibee Corporation McDonalds can consider us as a threat in the market area and that the lack of technology can cause a check into in our R and D in improving our restaurants products and services.Customer Analysis amountThe total population of Dubai is 2.106 million (2013) Approximately 85% of the expatriate population (and 71% of the emirates total population) was Asian (chiefly Indian, Pakistani, Filipino, Bangladeshi and Sri Lankan). About 3% of the total population of Dubai was categorized as western sandwich. In addition, 16% of the population (or 288,000 people) lived in collective labor accommodation were not identified by ethnicity or nationality, but were thought to be primarily Asian. Approximately 85% of the expatriate population (and 71% of the emirates total population) was Asian (chiefly Indian, Pakistani, Filipino, Ban gladeshi and Sri Lankan). About 3% of the total population of Dubai was categorized as Western. In addition, 16% of the population (or 288,000 people) lived in collective labor accommodation were not identified by ethnicity or nationality, but were thought to be primarily Asian.TypeOur restaurant focuses on the market area of Dubai a fast growing country, whose cultural heritage of the people are both religious and genial people, but in Dubai as their culture diversifies and meets new culture that will conflict their own belief, our restaurant will try to manage and use this diverse culture in our favor, such as using the most delectable food of Dubai Lamb as our new product line.Value DriversAs our value drivers we will use our variety of products and combine some of them to create new promos and products such as leave office upsize drinks, Pancit bihon/bijon perfect combo, Solve sarap and many more value propositioned products.Decision ProcessWe will use our traditionalistic a dvertizement to let our restaurant be known to the target market, with the use of controlled advertisement of every six monthsmonitoring to see how customers respond to our billboard, flyers, and TV advertisement but statistic shows that Mang Inasal favorable ways of advertising are through Social media, TV, Events and Experience and Word of mouth. Next is trying to penetrate the new market through the use of discounts and promos due to our grand opening in the new target market for the first month, and maintain its standard customers a day and invest in improvement towards the target market.Competitor AnalysisMarket PositionAs a threat our competitors has the advantage to be the first known fast food chain in the country such as McDonalds, Burger king, Del Taco, Wendys, Hardees, KFC and Pizza hut. But what separates our restaurant towards our competitors is the unique product line that we offer, since we offer BBQed and Filipino styled desserts products with the use of the most pop ular side dish that the food industry can offer which is Rice, we can patronage and capture the market through the use of our product line and cater new product line to adapt to the culture of Dubai.StrengthsThe strength of our competitor is address advantage, strong management, real estate, pricing power, innovative culture. fiscal leverage, asset leverage, supply chain, size advantages, economies of scale, personify advantages, unique products, technology. The strength of our competitors can cause major problems in our brand recognition process of our restaurant, since some of our competitors are known brands it can cause problems in the decision process strategy and in our brand awareness towards our competitors.WeaknessThe weaknesses of our competitors are Negative publicity, Unhealthy food menu, Job and high employee turnover, and Low differentiation. The weaknesses of our competitors that are mostly towards its employees can be an advantage for our restaurant, in which case we can use this to offer new jobs and programs for our workforce.CollaboratorsMang Inasal is actually under Jollibee food corp. who owns 70% of Mang Inasal s market share but as a fast food chain Mang Inasal is now currently profitable since the owner of its large market share is the no.1 leading Fast food chain in the Philippines with over thousands of branches both nationally and internationally making it a main player in the Fast food chain industries, with its other fast food subsidiaries such as Greenwich, Red Ribbon, and other businesses.III. designate MarketE. Market partGeographic SegmentationDubai is located on the Persian Gulf, in the northeast of the coupled Arab Emirates. Dubai is the second largest emirate with an urban area of 3885 sq. km and the city is roughly 35 sq km. However it will expand to twice that size with the addition of the artificial islands the Waterfront, the three Palms, the World, the Universe, Dubai land, as well as the construction in the dese rt.Psychographic SegmentationThe UAE culture mainly revolves roughly the religion of Islam and traditional Arab culture. The influence of Islamic and Arab culture on its architecture, music, attire, cuisine and lifestyle are very prominent as well. Five times every day, Muslims are called to prayer from the minarets of mosques which are scattered round the country. Since 2006, the weekend has been Friday-Saturday, as a compromise between Fridays holiness to Muslims and the Western weekend of Saturday-Sunday. behavioral SegmentationDubai buying behavior Consumers in the three largest emirates tend to shop more at hypermarkets and give away the smaller shops and public convenience stores for last-minute food needs. In the more distant suburbs and the less-populated areas of the federation, smaller grocery and convenience stores play an important role in food shopping. The number of hypermarkets is increasing steadily with retail imprisonment such as Carrefour, Spinneys and Lulu d ominating the big format supermarket trade. These key retailers tend to partner with foreign companies to procure imported food productsdirectly, while small format grocery retailers rely on amalgamated deliveries for replenishing their stock levels.The continued growth in both affluence and the expatriate population has created the need for a diverse cranial orbit of food products in the UAE the food retail sector has responded by providing a range of foods and ingredients suiting the tastes of the different ethnic groups in the country. Data monitor has evaluated a number of food categories and intercommunicate growth at retail in most areas, particularly chilled foods, bakery/cereal products, savory snacks and pasta/noodles.F. Macro Environment PEST ANALYSISPolitical and Legal EnvironmentOverview of the Political System of United Arab Emirates The United Arab Emirates is made up of seven emirates Abu Dhabi, Dubai, Sharjah, Ajman, Umm al-Qaiwain, Ras al- Khaimah and Fujairah. The United Arab Emirates gained its independence from the UK on December 2, 1971. Its constitution was established on independence, and was made permanent in 1996. The form of government can be referred to as a federal presidential elective monarchy, as the president is elected from among the absolute monarchs who regularization each of the seven emirates.Economic EnvironmentThe UAE, the worlds eighth largest oil producer, maintains a free-market miserliness with minimal restrictions on private-sector activities, international trade and capital movements. Despite the impact of the global economic downturn, the UAEs economy has proved to be remarkably resilient. Higher oil prices, increased government spending and a noteworthy resurgence in tourism, transport and trade have contributed to the upswing in the economy. In addition, the successful restructuring of debt owed by high-profile companies, solidarity among the emirates and accommodative monetary and fiscal policies have all played a role in saving stability to the market. The Economy of Dubai is mostly in the tourist sectorand other finances of the country with over 50%of the countries finance is covered and 5% in oil10% in real-estate, 12% in transportationand communication and 13% manufacturing.Social and pagan EnvironmentDubais culture is rooted in Arabic and Islamic tradition Dubai is reinforced on foundations that are rich in history and tradition. Dubai is a forward-looking society that is equally bound to its culture and heritage. Dubai has always been renowned for its tolerant outlook Dubai has built a reputation for being open to new ideas and ways of doing things. This has enabled Dubai to become a global aggregate for innovation, tourism and business. Sophisticated Dubai is a city with style and charisma. Dubai has successfully fused sophistication with charm. It has redefined the meaning of extravagance with its stunning hotels, award-winning restaurants and its position as an internati onal shopping destination. Energetic Dubai has an aura of vitality and a get-up-and-go spirit.Visitors are struck by the ingrained optimism and spirit of adventure and innovation that permeates through all layers of the community. To a holidaymaker, a business traveler or a resident, Dubai is a place where there is always something exciting to see and do. Embracing Dubai aims to bring together the best in people Dubais success is based on the vision and commitment of its leading, the generosity and aspirations of its people and the contribution of many people from different parts of the world, many of whom have chosen to make Dubai their permanent home. This creates a blend of many cultures that coexist peacefully. But in a religious country Dubai is a very conservative country having a strict dress code and with a very diverse culture in its social class.Technological EnvironmentDubai is today recognized as an international trading port. While rapid sophistication of the twenty-fi rst century technology has changed the face of Dubai from timeless deserts to a thriving economy with strengths in trade, services, manufacturing and technology, Dubai maintains a fine balance of cultural legacy and a modern metropolis.G. SWOT AnalysisStrengthsEndorsementsLarge Target MarketMarket draw in Barbeque Fast Food ChainAccessibility material Commissary SystemWeaknessesFilipino cultivationUnhealthy foodBrands under the Mang InasalCommissary strugglesLack of Research for other countriesOpportunitieslocal anesthetic Culture and TraditionCultural DiversityPhilippines- Agricultural NationNew Brand Acquisitionurban DevelopmentThreatsForeign-owned and Local SMEsGlobal Financial CrisisIncrease in Oil PricesSanitary Issues Standards/ health and SafetyPolitical InstabilityH. SWOT MatrixStrengths1. Endorsements2. Large Target Market3. Market Leader in Barbeque Fast Food Chain4. Accessibility5. Efficient Commissary SystemWeaknesses1. Filipino Culture2. Unhealthy food3. Brands under the Mang Inasal4. Commissary struggles5. Lack of Research for other countriesOpportunities1. Local Culture and Tradition2. Cultural Diversity3. Brand Acquisition4. Urban Development5. Philippines being an Agricultural NationSO Strategies(S3+05+03) sell raising their own chickens(S3+S2+04) Expand network of stores to newly developed areas in the country (S3+03) Acquire business in order to penetrate new marketWO Strategies(W2+03) Acquire restaurants that serve healthy food and asseverate a healthy product line. (W5+02) Intensity research on other countries culture in order to cater effective marketing strategy towards customers culture and lifestyle Threats1. Foreign-owned and Local SMEs2. Global Financial Crisis3. Sanitary Standards/ Health and Safety issues4. Oil Prices5. Political InstabilityST Strategies(S5+T3) Continue adherence to standards and become a benchmark in the government sanitary health standards (S2+S3+T5) Strengthen advertising to reinforce market leadership amid st (S3+T2) Create more affordable meals towards the target market (S1+S3+T1) Intimidate competitors by reinforcing market dominance through the use of specialized BBQ product line WT Strategies(W5+T1) Intensify research on culture and develop marketing strategies to cater diverse market preferences (W2+T1) Can cater new product lines for a new market segment to fill in the gap between healthy foods and unhealthy foodsIV. Marketing Strategies1. Product/ help StrategyFor our Product strategy we will use the most common strategy of Mang Inasal which is the Product development strategy As seen in the analysis of Mang Inasal operations the past years, this strategy has been proven beneficial to the company. With good research and development, Mang Inasal is capable of continuing to produce products that fit well to the taste of their market. They could also continue innovating their current product line so as to continuously remain ahead of its competitors. And to compliment this strate gy Cost Leadership strategy Best value strategy. In this strategy we can create a new product line to cater to a unique segment of their market. For example, creating a healthier product line for those who are weight and health conscious would be ideal.2. Pricing StrategyFor the pricing strategy our constitute leadership would be best since our product are already affordable for the market, all we need to consider is the new product line that we have to offer towards our customers in order for us to capture new market segments and to achieve our goal in being the leading BBQed specialized fast food chain in the country. And with our new product line we can assess the gap between the healthy foods and unhealthy foods, and cater the culture of non-muslim by offering non pork products such as lamb and goat.3. family/Location StrategyFor the location strategy we will place our restaurants near hotels or inside malls but more specifically the Zamatao mall in Dubai which houses many co mpetitors such as McDonalds, Burger king, Hardees, Wendys and so on, but these competitors are just indirect competitors since their product line differs from us, as a competitive edge, our fast food chain will beplaced in front of other fast food restaurant to intimidate our competitors and in order for us to capture our desired target market with the use of our new product lines and unique product position, since our products differ from their product line we can have the advantage of product positioning4. Promotional StrategyIn our promotional strategy we will use a controlled advertising having a 6 month monitoring towards the reception of the customers in our advertisement to do further hire in analyzing negative and positive factors in our promotional strategy and focusing on the positive reaction and lessen the negative factors of our advertisements and through the use of online and TV advertisement we can make our product known to the target market.5. Positioning StrategyW ith the use of the diverse market we can cater and create new product lines to capture new segments of the market, and we should affirm to our new market for now, and should avoid risk in the new market to prevent any major financial problems towards our restaurant in order for us to keep an update in our budgeting and opportunities in gaining new technology/insights in our environment to use as an advantage for our restaurants, and with the use of new insights we can raise new supply system in the new market to eliminate unnecessary cutbacks/problems in the inventory of our products and services.I. Financial StatementRequirements to become a franchiseeIf you are provoke in becoming a franchisee of Mang Inasal, there are a few requirements you need to look into. here are the franchise details of Mang Inasal Franchise fee Php 15 to 30 millionFranchise fee inclusive of use of brand, operational support, opening marketing support, and training support Product security touch on Php 800,000.00Franchise term 7 years, renewableStore space requirement 150 square meters to 200 square meters Advertising fee 2% of gross gross salesRoyalty 5% of gross salesEstimated cost of renovation Php 7 million to Php 9 millionCash Flows from Operating ActivitiesOperating Income (EBIT)7,000,000disparagement Expense800,000Loss on Sale of Equipment70,000Gain on Sale of Land(500,000)Increase in Accounts Receivable(300,000)Decrease in Prepaid Expenses(200,000)Net Cash Flow from Operating Activities6,870,000Cash Flows from commit ActivitiesSale of Equipment700,000Sale of Land3,000,000Purchase of Equipment(500,000)Net Cash Flow from Investing Activities3,200,000Cash Flows from funding ActivitiesPayment of Dividends(250,000)Payment of Bond Payable(300,000)Net Cash Flow from Financing Activities(550,000)Net reposition in Cash500,000Beginning Cash Balance400,000Sending Cash Balance10, 420,000.00J. Balance tackingASSETSCurrent AssetsPrepaid ExpenseInventoriesOther current assets1,800,0 001,700,000500,000Total Current Assets4,000,000Noncurrent AssetsProperty And equipment (Fixed assets)Deferred value assetsOther noncurrent assets1,500,0001,000,000500,000Total Noncurrent Assets3,000,000TOTAL7,000,000LIABILITIES AND EQUITYCurrent LiabilitiesAccounts payable and accrued expenses reference book Card PayableLoan payable3,000,0002,000,000500,000Total Current Liabilities5,500,000EquityCapital StockAdditional Paid-In CapitalRetained Earnings425,000350,000725,000Total EquityTOTAL1,500,0007,000,000V. Breakeven pointIn the Breakeven point our price per unit is Php 115 our variable cost is Php 99 and our estimated total fixed cost is Php 600,000Price per unit Php 115Variable cost Php 99Total fixed cost Php 600,000600,000 (115 99)600,000 (16)37,500 units115 x 37,500 = Php 4,312,500The breakeven point in sales is 4,312,500 per monthVI. EXIT PLANFor our exit plan strategy, we decided to sell-out the company in case of bankruptcy or other major financial problems, because s ell-out is the most easy way in earning back the owners equity and the same time earn dividends afterwards it clearly is in our interest to ensure our firm is a good fit for the buyer and therefore more apparent to prosper. In other words we would create a win-win situation for both our company and the firms who are voluntary to buy the companys asset and other subsidies.