World Without Colour free essay sample

No doubt, a World without Colour will be extremely boring. But, one many of us will gasp in disbelief when we understand that various colors seen in this world of objects are actually non-existent. Every object is basically colorless but when it is exposed to solar rays these objects absorb certain colors from the rays and reject others. It is only on this basis that we see ‘colored’ objects. That color not absorbed by an object is sent back i. e. reflected. This reflected light enters our eye and thus we think that object to be of the reflected solar ray’s color. Plants in reality are not green in color since basically they are colorless. But they appear as green because plants cannot absorb the ‘green’ color of solar rays falling on them. Since this green color gets reflected it enters our eye which assumes that the plant is green in color. We will write a custom essay sample on World Without Colour or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page When the green unabsorbed color gets reflected it enters our eyes and thus the latter out of delusion says ‘the plant is green in color’. Yet, a monochrome World be much similar to watching a black and white television. There would be not much variation and everything would be of the same shades, black and white, would be so gray, sad and gloomy.. Colours make nature, fashion, flags and the various races much more interesting and diverse. Without colours, nature would not be appreciated as much as it is coloured. A peach and an apple would look almost identical. There would be no distinct features. There would be no longer a wider range of choices when shopping. Accessories like earrings and necklaces would no longer stand out unless they were really one of kind. Therefore, I strongly agree that without colour, the world would indeed be a boring place to exist.

Montague-Capulet Feud in Romeo and Juliet

Montague-Capulet Feud in Romeo and Juliet In Shakespeare’s tragedy Romeo and Juliet, two noble families are at war with each other, a state of affairs which ultimately dooms the young lovers. Romeo is of House Montague and Juliet is a Capulet. We never learn the origin of the feud between the two families, but it pervades the play from the very first scene when servants from each house get into a fight. All of the major events in Romeo and Juliet are driven by the Montague-Capulet dispute. But after the tragic death of their children at the end of the play, both families agree to bury their grievances and acknowledge their losses. Via their tragic deaths, Romeo and Juliet resolve the long-standing conflict between their respective families, but unfortunately, do not live to enjoy the peace. But who’s who in the Montague-Capulet feud? The following list divides the play’s characters by family: House of Montague The House of Montague includes these key players: Montague.  Father to Romeo and married to Lady Montague, he’s concerned about his son at the start of the play and asks Benvolio to help him figure out what’s bothering Romeo.Lady Montague.  Romeo’s mother is less of a presence in the play than Juliet’s mother, but in the few scenes we see her, she appears to love her son deeply. When Romeo is banished, she dies of grief.Romeo. The son, and heir of the Montague house, Romeo is 16 years old and falls in and out of â€Å"love† easily, until meeting Juliet. He kills Tybalt after Tybalt kills Romeo’s friend Mercutio.Benvolio. He is  Montague’s nephew and Romeo’s cousin. Benvolio tries to be a good influence on Romeo, persuading him to forget about the erstwhile Rosaline. He mainly acts as a peacemaker and friend to Romeo.Balthasar.  Romeo’s serving man unintentionally tells Romeo of Juliet’s â€Å"death† (In fact, she’s taken poison to appear dead ). House of Capulet Lord Capulet. Juliet’s father is the family patriarch and tries to control his daughter by arranging a marriage to Paris. When she refuses, he calls her terrible names and threatens to throw her out: Hang thee, young baggage! disobedient wretch!I tell thee what: get thee to church o Thursday,Or never after look me in the faceAnd you be mine, Ill give you to my friend;And you be not, hang, beg, starve, die in the streets! Lady Capulet. Juliet’s mother, while more understanding of her daughter is almost as angered by Juliet’s refusal to marry Paris as Lord Capulet is. She dismisses Juliet outright: Talk not to me, for Ill not speak a word; do as thou wilt, for I am done with thee.Juliet Capulet. At age 13, Juliet is about to be married to Paris and is deeply unhappy about it. But everything changes when she meets Romeo, despite his being from the rival Montague family. The two fall in love and are secretly married, but end up killing themselves when each believes the other to be dead.Juliet’s Nurse. She is more of a mother figure to Juliet than Lady Capulet and knows the young woman better than anyone else in her family. The Nurse’s sense of humor lends some much-needed levity to the play. She’s the only one who helps Juliet in her quest to be with Romeo, even though she doesn’t fully understand the intensity of Juliet’s feelings.Tybalt. Lady Capuletâ₠¬â„¢s nephew and Juliet’s cousin is the main antagonist of Romeo and Juliet, owing to his deep hatred of the Montagues. Short-tempered and vindictive, Tybalt is quick to draw his sword in anger. His killing is a pivotal moment in the play.

Bosnian Refugee Life in America Essay Example for Free

Bosnian Refugee Life in America Essay Thousands of refugees from Bosnia-Herzegovina have fled to the United States to seek protection from the ethnoreligious conflicts of the region. To best assist these families, service providers must understand their wartime and migration experiences and their culture. The purpose of this article is to review the literature relevant to working with Bosnian Muslim refugees as well as to understand the uruque issues facing this population. The authors’ interest in Bosnian Muslim refugees is a personal one. Between 1992 and 2001, nearly 3,500 Bosnian refugees escaping ethnic cleansing and war migrated to Bowling Green, a small city of 50,000 in rural southcentral Kentucky. The Bowling Green International Center has been a part of the local community since 1979 and actively works with the United States Committee for Refugees and Immigrants (USCRI). For more than 25 years, the center has assisted thousands of refugees of many nationalities in their migration to the United States and the local community. According to the center’s director, Marty Deputy, Bosnians make up the largest percentage of refugees that have relocated to Bowling Green (personal communication, February 3, 2005). Deputy also indicated that while Bosnian refugees have adapted well to the local community, they still face many challenges because of their experiences in Bosnia in addition to their integration into a new culture. One of the issues that continue to haunt many Bosnian refugees is post-traumatic stress—a result of war and genocide. Post-traumatic stress is particularly an issue for the adult women, who experienced the trauma of rape and sexual assault as well as witnessing the murder of their children and spouses. According to Deputy (personal communication, February 3, 2005), social workers should approach Bosnian families and children with cultural competence. If visiting a Bosnian home, for example, removing one’s shoes when entering is a display of respect and sensitivity. A willingness to drink a strong cup of Bosnian coffee is also appreciated. Social workers also must be sensitive about body language and speech tone. It is also important not to assume that all Bosnians are alike. As with all cultures, there is tremendous variation in the Bosnian culture, along with individual differences in personality and environmental experiences. Bosnian Muslim Experiences in the War The 1991 census for Bosnia-Herzegovina shows that Muslims made up 43. 7% of the total population of 4. 3 million people. Serbs accounted for 31. 3% and Croats 17. 3% (Bringa, 1995). Serbs identified the Muslims’ majority population base in Bosnia-Herzegovina as its strategic strength (Cigar, 1995). In 1992, therefore, the Serbs declared war and began a campaign of ethnic cleansing to eradicate non-Serbs. The term â€Å"ethnic cleansing† stands for the policy of ridding an area of an undesirable national group to create a homogenous region; it represents a type of genocide that is designed to spread terror (Friedman, 1996; Weine & Laub, 1995). Serbia’s initial rationale for its policy was promulgated by the belief that the newly formed state of Bosnia-Herzegovina would create national minorities of the Serb population and eventually destroy the Serb populace as a discrete and unique nation (Friedman, 1996). The prospect of acquiring material goods from the Muslims—land, livestock, houses, cars, and cash—apparently was an additional powerful incentive for many Serbs (Cigar, 1995; Sells, 1998). The indigenous Bosnian Serb population was drawn into a terror campaign of killing and mayhem so the non-Serbian populations would never return. This persecution ultimately led to more than one million Balkan refugees migrating to the United States and other countries. The types of experiences they endured in their homeland before emigrating dramatically influenced their initial adaptation to these new environments. Resettlement and Adaptation Issues As difficult as the war-related experiences were, migration to resettlement countries signaled a transition to new types of struggles for Bosnian refugees. Unlike immigrants who leave their homes for a variety of reasons, refugees leave in order to survive, and they face a new realm of stressors as they attempt to rebuild their lives in exile (Keyes, 2000; Worthington, 2001). Such stressors include difficult transit experiences; culture shock; adjustment problems related to language and occupational change; and disruption in their sense of self, family, and community (Lipson, 1993; Worthington, 2001). Additionally, refugees leaving Bosnia-Herzegovina often have suffered multiple losses, such as severance from family and friends who have been left behind or killed, displacement from their homes and communities, social isolation, and the premature death of their children. Such an accumulation of loss can leave a sense of unresolved grief that can significantly impact mental health and future functioning capacity (Akhtar, 1992; Fullilove, 1996; Sundquist & Johansson, 1996; Worthington, 2001). When refugees cross national boundaries seeking asylum, they typically find themselves in an alien social environment with norms that challenge their traditional patterns of family interaction (Mayadas & Segal, 2000). Most Bosnian refugees have a hierarchical familial power structure and clear role definitions; in the homeland, authority was typically gender-based, with males maintaining instrumental roles and females fulfilling nurturing responsibilities. A traditional Bosnian woman’s commitment to her family includes observing strict codes of privacy and public silence on any issue that might bring shame on the family, such as family discord. For many women, this privacy mandate deters them from divulging details about marital strife or child maltreatment by spouses to outsiders such as work colleagues, community members, and mental health professionals. Consequently, Bosnian female refugees continue to be caught between traditional role models prevalent throughout the former Yugoslavia’s patriarchal society in the 20th Century and the expectations of their new culture. The Bosnian family’s patriarchal patterns of behavior tend to be challenged on arrival in the United States, particularly around work-related issues. Women are more likely than men to find jobs in the low-wage labor market, and in becoming the breadwinners exposed to the outside world, they risk upsetting a family equilibrium based on male authority (Mayadas & Segal, 2000). For Bosnian men, key ethnic and social boundary markers of their lives had evaporated; because of their grief over this, many seemed paralyzed in their attempt to move forward in their new life. Bosnian refugee children also face immense acculturation pressures (Mayadas & Segal, 2000). They often are torn between the beliefs, customs, and values learned in their native culture and the often unrealistic expectations of the new one. The pressure to assimilate the cultural norms of their new country can be intense and extremely stressful. Their parents often lack the material resources and support systems to adequately assist them in navigating the complex terrain of foreign school systems, pervasive racism, and intolerance (Mayadas & Segal, 2000). Consequently, many feel as if they are alone in a foreign, sometimes unforgiving new cultural milieu. To further complicate the situation, family roles often reverse as children typically become more fluent in English faster and adapt more quickly to the customs of the new country (Potocky, 1996). Because children are thrust into the role of serving as the interpreters and negotiators of cultural norms for their parents, respect for the authority of elders is often undermined (Carlin, 1990; Drachman; 1992). Even though most teenagers in the United States feel a certain amount of intergenerational tension, the adolescents of refugees often experience the pull of two vastly different worlds: those of their American peers and their parents (Mayadas & Segal, 2000). They also feel subjected to the xenophobia of their American peers, who often ridicule others who they label as â€Å"different. † Immigration to the United States has provided Bosnian Muslim refugee families with many challenges as they struggle to adapt to their new lives. At first glance, their experiences may be similar to that of other immigrants, raising the familiar questions about how to perpetuate the faith of their forebears among their offspring or how to best preserve cherished cultural practices (Yazbeck- Haddad & Esposito, 2000). But there are some real differences. With the attacks on the World Trade Center in New York City and the Pentagon in Washington, DC, the potential for a xenophobic reception of Muslim immigrants and refugees by Americans has intensified. For example, disputes over the building of mosques represent a key source of friction for most Westerners (Pipes & Duran, 1993). While Bosnian Muslim families may encounter the same issues earlier generations of immigrants faced, they also are burdened with the question of whether their children will be accepted in the United States, and whether Islam can ever be recognized as a positive force that contributes to a pluralistic, multicultural nation (Yazbeck-Haddad & Esposito, 2000). Culturally Competent Practice with Bosnian Muslims When working with Bosnian Muslim refugees, service providers need to learn as much as possible about their culture, particularly given the pivotal role that ethnoreligious identity has played in their war-related experiences (Witmer & Culver, 2001). Bosnian men and women tend to adhere to traditional gender roles; connected with this issue is the intense stigma attached to the sexual violation of women. This stigma frequently led women to refrain from disclosing war rapes to their families (Witmer & Culver, 2001). Bosnian Muslims typically act in ways that preserve the positive image of the family’s identity, especially males, who see openly revealing vulnerability or suffering as a sign of great personal weakness (Weine et al. , 1997). Family is the most important social structure across the urban and rural regions of Bosnia (Mojica-Castillo, 2001). Up until the 1970s, adult children commonly lived with their parents and multiple generations lived in the same house. But today, twoparent families predominate in this region with extended family members often living nearby. A cluster of shoes can typically be found outside a Bosnian home (Mojica-Castillo, 2001). This is because it is customary to remove street shoes and leave them at the door. Bosnians maintain a strong social tradition of neighborliness. The drinking of strong coffee or the sharing of food, accompanied by the essential element of lively conversation, is an important aspect of social life. Traditional music and folk dances are an important part of cultural celebrations. A basic principle of generalist social work is that practitioners need to be able to intervene on behalf of various systems, including individuals, families, orgaruzations, and communities. Additionally, the generalist social worker operates within an ecological framework that attempts to improve coping patterns for a better match between the client system’s needs and the characteristics of his or her environment. An empowerment approach to generalist practice assumes that clients can draw from existing competencies and reservoirs of strength. Empowerment indicates the intent and the processes of assisting client systems to discover and expand the tools and resources around them (Furuto, 2004). Swift and Levin (1987) referred to empowerment as an evolution from dependence to independence and interdependence. Gutierrez (1990) described empowerment as â€Å"the process of increasing personal, interpersonal, or political power so that individuals can take action to improve their life situations† (p. 140). The strengths perspective enhances the concept of empowerment with its focus on promoting healing. Healing implies both wholeness and the inborn ability of the mind and body to resist and regenerate when faced with disruption, disorder, or disease (Furuto, 2004). Ethnic and religious identity may lead to discrimination when the refugee is seeking a job that requires intervention on a more personal level. Long-term difficulty in finding a job that provides the family with adequate income may cause low self-esteem and family tension culminating in violence (Furuto & Murase, 1992). Various system levels often must be addressed simultaneously (Mayadas & Segal, 2000). Western thinking on designing comprehensive mental health services is mostly based on the individual as the primary system targeted for intervention; hence, existing services tend to be designed for a North American population (Mooren & Kleber, 1999). Furthermore, treatment of mental health disorders typically follows a medical model using talk therapy and drugs. Western theories also emphasize intrapersonal processes in isolation from the cultural context. The prevailing view that the responses to trauma are individual centered is in keeping with this tradition. Service providers must use the refugees’ own, indigenous cultural definitions of health and illness when making mental health assessments (Boothby, 1996; Wing Sue, Ivey, & Pedersen, 1996). For example, a Bosnian client who had the Western diag nosis of major depression and post-traumatic stress disorder â€Å"refused medication saying that there was nothing wrong with him that medications could fix, and insisted that the clinician understand that his current condition was a result of the wrongs that had been done to him, and not because of anything that was wrong with him† (Weine & Laub, 1995, p. 255). To address the issue of respecting the client’s definition of the issue, Yuen (1999) promoted a more holistic biopsychosocial model of intervention when working with Bosnian children and their families; hence, the importance of using an ethnically sensitive ecological framework becomes a second principle of culturally competent practice. A third principle is to respect the indigenous strengths and resources within Bosnians that empower them to cope with their own experiences. Chow & Yuen (2000) noted the necessity for an empowerment and capacity building model where refugees become partners in the design and elivery of services within their community. Efforts to design and deliver human service programs should include using indigenous Bosnian religious and cultural organizations, as well as self-help groups (Chow & Yuen, 2000). Conclusion After Bosnians flee their homeland, they need protection in the asylum country. This necessitates supportive policies and macrolevel intervention competence. The main policy that guides refugee resettlement in the United States is Public Law 96-212, the Refugee Act of 1980 (Mayadas & Segal, 2000). Based on the goal of helping refugees achieve economic self-sufficiency as quickly as possible, the act defines self-sufficiency as not receiving welfare benefits (Potocky, 1996). As such, this policy may be ineffective in helping refugees to settle in an optimal manner. To become truly self-sufficient, service providers need to redefine success in more progressive ways, such as helping refugees to effectively deal with resettlement issues relating to acculturation, psychological trauma, and intergenerational conflict—all of which can impede long-term economic self-sufficiency. This new goal requires adequate fiscal resources to develop programs and engage in active community outreach (Mayadas & Segal, 2000). Social services must aspire to restore the psychological health and dignity of these families and children, who have seen the worst side of human nature. Helping them establish a positive self-image is critical to their success. While the genocide of family members and violent acts can never be forgotten, surrounding Bosnian Muslim refugees with a network of positive, supportive services can help them establish a solid foothold in the United States. Bosnian Refugee Life in America. (2017, Mar 02).

Charlotte Perkins Gilmanin The Yellow Wallpaper Essay

Charlotte Perkins Gilmanin The Yellow Wallpaper - Essay Example The same opposition can also be read in The Yellow Wallpaper when the narrator objected to the treatment by writing: â€Å"But I don't want to go there at all. I had a friend who was in his hands once, and she says he is just like John and my brother, only more so!† Because she objected to the physician’s advice and treatment, Charlotte Perkins Gilman found herself recovering from her illness. Soon enough, she wrote the â€Å"The Yellow Wallpaper† in 1892 as a way of â€Å"rejoicing by the narrow escape† and â€Å"to reach Dr. S. Weir Mitchell and convince him of the error of his ways†. She admitted that she was â€Å"helped by a wise friend† to abandon the treatment and continue with her work. Later, in The Yellow Wallpaper, she described this person in the form of a woman who â€Å"creeps† behind the yellow wallpaper which enabled her to sink deeper into madness or liberation from her current condition. While there are feminist ideal s reflected in the story, it is mostly because of her experiences having grown up with women who thought of liberal ideas. For Gilman, the goal was to publicize the conditions of women suffering from postpartum depression during her time. The parallelism of Gilman’s life to that of the narrator in The Yellow Wallpaper a testament that biographical interpretations of fictional works remain to be relevant because readers are able to have a closer interpretation of the writer's original intention in writing the story.

Journal #6 Essay Example | Topics and Well Written Essays - 500 words

Journal #6 - Essay Example I resolved to create my own time to be doing this so as not to interfere with other plans of the day. My resolve was to be waking up at 4.00 am every day instead of 5.00. Within that time, my scores improved tremendously. However, after two terms, I grew weary and got bored and slowly by slowly let go of the good practice. I am now back to the average student that I was. This was mainly caused by laziness and the spirit of giving up quickly and it may have a negative impact to my future prospects. If I improve on it, I am sure I can proper to the highest level within my fields of interest. One of my self-defeating thought patterns is that that I always think that I will never make it to the best footballer I once dreamed I will be. With such a noble dream in mind, I keep trying my best in the field; do extra drills than my other team members, watch stars play and try to forge an identity with them, but something always tells me that this is all in vain. Although an average player, I know that if I work hard I can emerge the star that I always dream to be. However, these noble thoughts are always shattered away by this disheartening thought that always reminds me of my failing destiny. Whenever this thought comes, I find myself not doing my best. I once lost a clean penalty kick that would determine whether our team wins or not when this thought emerged in my mind at that time. Such feelings come about to the ease with which I relent. I feel that I will be always a loser if such feelings keep coming to me. However, I am bound to improve and come out as a successful per son if I work hard to overcome

HR Plan of Action for QV Solar LLC Essay Example for Free

HR Plan of Action for QV Solar LLC Essay QV Solar LLC has experienced rapid growth that has seen an increase it its staff from 15 to 54 last year in spite of the global economic recession. In order to maintain the position and develop the company as a â€Å"green† company, the Company’s HR proposes a series of strategies that will encourage change and an increase in productivity. The policies will mainly focus primarily on improving the efficiency of the Company’s current workforce since hiring of new employees will not be an immediate viable scheme. The plan will target making the staff understand the company’s mission better by reevaluating their roles and understanding what is specifically expected of them for enhanced success of the company. In order to realize effective change among staff, the HR will target capacity building and teamwork as key concepts of management and ensure that adequate resources are provided to facilitate creation of an environment that favors much success. The HR will design a structure that facilitates constructive feedback from all departments in order to facilitate a systematic flow of information at various organization levels. The smooth flow of information will ultimately lead to the development of better opportunities for a more rapid growth of the company. QV Solar LLC’s HR Plan of Action will be based on Joel Ross and Michael Kami’s opinion that â€Å"managers should avoid organizational rigor mortis†¦ that change is inevitable, and the organization as well as its people must accommodate the change (McConnell 315). The plan of action will also embrace the fact that the only thing that lasts in organizations is change. That change is with organizations and keeps accelerating them. This change will not be produced by internal action only but will also be a factor of external actions- such as consideration of the value of customers to the company (McConnell 315). The HR will focus on changes in product innovation by ensuring that solar panels are tailored as per customer specifications. In order to achieve this, QV Solar LLC should focus on feedback from staff when they install solar panels for customers. Along this line, staff should be trained to facilitate better installation and human relation with customers. The training program will entail integration of staff and customer ideas to ensure that the solar panels are of the highest quality and thus promote QV Solar LLC as a â€Å"greener† company. The training program will be followed by a follow-up evaluation to monitor its effectiveness with a view that customers’ ideas are vital for the Company’s success. The Company’s objective to maintain a clean environment will be facilitated by incorporating customers in a program where they can return their panels to the company for recycling as a means of exercising corporate responsibility. This will also emphasize the fact that change is realized not only from within an organization but also from customers and the prevailing environment. In order to capture a larger share of the market, the HR will review staff performance from time to time and ensure that their skills are constantly ameliorated. This will be will be achieved by ensuring that the employees can work in various departments in different capacities in order to develop a multiplicity of skills that will enhance the company’s productivity without necessarily having to hire more staff. In summary, QV Solar LLC’s Plan of Action will entail strategies that aim at improving productivity by improving the efficiency of employees while recognizing the customer as the most important part of the organization.

Compare and Contrast the two poems, London and Composed Upon Westminste

Compare and Contrast the two poems, London and Composed Upon Westminster Bridge Both of the poets write about London in their poems. There is one big difference between the form and the structure ‘Composed Upon Westminster Bridge’ is written in the form of a sonnet where as the ‘London’ poem is just a four verse poem, each verse having four lines. Comparing the poems with one another I first picked up that they are equally written from first person perspectives which helps to express that these are the writer’s real thoughts and feelings of the great city. Blake doesn’t concentrate on the general scene: Like the buildings or the natural landscapes, He sees beyond all this and he thinks of the people who live there. He explains how everyone is sad and hopelessly depressed, he points out the prostitutes have no other means of earning money than to sell themselves and how the soldiers have to put their lives on the line whenever the king decides. He makes it interesting as he uses a lot of repetition in each stanza to emphasize his views, ‘‘in every cry of every man...

Wow Black Eye

Ebonie Quick March 6, 2012 MKTG 4103 Case: Black-eyed Marketing 1. The Black Eyed Peas are a band that appeals the global fans base. Their wide variety fan makes them an ideal candidate to serve as a spokesperson for a product. The type of product they endorse would vary, but also be limited. For example their feel good pop music wouldn’t be used to represent a new drug to treat diabetes. On the other hand their music could be used to endorse entertainment, events, advancement in technology, and other social aspect of our society. . The Blacked Eyed Peas have done very well when it comes to socially engaging a consumer and a product. They bring high energy performances to excite people about a certain brand or product. Brands and product that what to appeal to consumers emotions by cause excitement, interest, or curiosity benefit the most from bands like The Blacked Eyed Peas, and other rock bands. Country artists tend to be about to trigger sadness or happy emotions, those ty pes or artists can be used to endorse more sentimental or serious products. . My target for the concert would be teens and young adults that are energized and like to have fun. The concept of the television would be would a rave in which the Blacked Eyed Peas where rocking out behind a graffiti stage. The audience would be full of live and energy, jumping around while singing the lyrics. The purpose of this ad would be to show young adults that you can be sober and still have fun while listen to your favorite band live. 4. Homecoming 2012 Rock the valley Blacked Eyed Peas edition† They message I would be sending to the students is that the Black Eyed Peas will be in Fort Valley live in concert for homecoming. A pop band will be coming to rock out with us, as well as shake things up from the normal R&B performances. 5. Brands and product that want to take a serious approach in there advertisement wouldn’t use a band such as the Blacked Eyed peas. For example hospitals, f uneral, homes, and religious groups that take their brands, services, and products very seriously wouldn’t use a rock band to endorse the.

Documentary movie that investigates health care in the United States Essay

Sicko is a documentary movie that investigates health care in the United States which focus on the people who are covered by their health insurance and others who are not covered at all . The film show the difference between the United States health insurance system with the universal health care systems of Canada the United Kingdom, France and Cuba . There are nearly 50 million Americans without health care insurance in the United States alone and 18,000 Americans will die simply because they’re uninsured. Moore talks to one person who lost his two fingers with a power saw and realizes he would need twelve-thousand dollars to save one and sixty-thousand dollars to save the other. Since he had no health insurance to save both of his fingers, he decided to keep paid the twelve thousand dollars for his ring finger. On February 17, 1971, Richard Nixon met with John Ehrlichman to discuss the Vice President’s position on health maintenance organizations and the next day, Nixon called for a â€Å"new national health strategy† that had four points for expanding the proliferation of health maintenance organizations, The United States was ranked number 37 as a health system by the World Health Organization.. Health care in Canada is to, completely free and Canadians live three years longer than Americas . That due to their quick services at the Emergency room and doctors office. Tommy Douglas, who pioneered Canada’s health care system, was heralded as most the nation’s singular most important person to help Canada Health Insurance .Moore follows a young American woman as she crosses north over the U.S.-Canada border and to obtain health insurance by marring a close friend who is Canadian. And one man say that he had to come back to Canada after enduring an pain injury in Florida because in Canada his treatment would be free. The health care system in Great Britain is free was well. After losing 42,000 civilians in eight months during a vicious bombing†¦

Differences in Media Advertising of The Coca Cola Company across cultures The WritePass Journal

Differences in Media Advertising of The Coca Cola Company across cultures Introduction Differences in Media Advertising of The Coca Cola Company across cultures IntroductionBackground:The response Models for above AdvertisementCoca-Cola Marketing MixCoca-Cola SWOT Analysis (Nepal)Strengths:Weaknesses:Opportunities:Threats:Coca-Cola SWOT Analysis (UK)Strengths:Weaknesses:Opportunities:Threats:Marketing Segmentation, Targeting and PositioningMarket STP in NepalMarket Segmentation:Targeting:Positioning;Market STP in UKMarket SegmentationVariables:TargetingMarketing strategyMarketing Strategies NepalMarketing Strategies UKAdvertisingAdvertising Medias in the United KingdomActive Marketing Media (Television,)Semi Active Marketing medias (Offline)Online MarketingSports and Physical activity MarketingAdvertising Medias in NepalOnline StrategiesOnline Marketing strategiesCustomer Relationship Management: IDIC[1] Model ApproachConclusionRecommendationBibliographyRelated Introduction This Report has been carried out in order to assess the difference in media advertising of Coke, an exclusive product of The Coca Cola Company in Nepal and the UK. There are various approaches and marketing theories used in advertising through different Medias. In both of the countries, they follow entirely different theories in promoting the communication regarding the product. There are various factors such as cultural, social, geographical, demographical, political effect directly to the model of marketing communication. Background: The product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Dr. John Stith Pemberton, a local pharmacist, produced the syrup for Coca-Cola ®, and carried a jug of the new product down the street to Jacobs Pharmacy, where it was sampled, pronounced excellent and placed on sale for five cents a glass as a soda fountain drink. Carbonated water was teamed with the new syrup to produce a drink that was at once Delicious and refreshing, a theme that continues to echo today wherever Coca-Cola is enjoyed. (Anon., 2011) The above images show two completely diverse type of advertising, in two different countries. One in the left is from Nepal which shows the Coke is available at Rupees. 5 ( £0.05), whereas in the right side, from the UK which represents Coca Cola as a romantic cold drink. The advertising plan has been allocated and implemented in such a way, so that the target audiences of each of the country get influence to use the product. This is how the consumers perceive the advertising in both of the countries, which are totally distinguished from each other. Marketing Communication process Above is the marketing communication model which implies how the communication flows from a sender to a target audience (Receiver). It clarifies how the process works when the communication executes from another source to another. Initially, when a sender intends to send a message, the messages get encoded so that it can be presented through some media to the receiver. Then, as the media presents the message in encoded format through the media there emerges some noise which affects all the components of the communication process. As it passes by to the receiver then a receiver decodes the message as per his/her own perception. The receiver acts as how the messages have been perceive by him/her. The impact goes to the sender as upon the results being achieved or not, through the behaviour of consumers. The coca cola companies in both of the countries follow the same process to undertake the marketing communication, just the matter fact is about the way the consumer perceive or ways of decoding the encoded messages. Like in UK mostly the messages focuses on attracting consumer through standardised messages, whereas in Nepal, still tries to centralise consumer through other beneficial issues. Below images show the differences in the adverts between UK and Nepal. Pinpoint View of Marketing Communication model of both of the countries. Nepal vs. United Kingdom Sender: Source who intends to spread the message, the marketers of the Company BNL[1] (Nepal) vs. CCE[2]. (UK). Encoding: The effective way to create message to influence consumer.   Marketing Department (Nepal) vs. MD[3] or Agencies (UK) do encoding. Noise: the elements that restrict to perceiving the message is noise. A distortion created by annoying or non-acceptable adverts. Message/Media: The real information about the product intended to be seen by the consumer. Like Newspaper, radio, TV, pamphlets, holding boards, shutter (Nepal) vs. Internet, moving billboard, TV, vehicles etc. (UK). Encoding: How the target audience perceive the message, influential or un-influential? Like Coke has gone (Financial) cheaper (Nepal) vs. Coke is (emotional) romantic to have (UK). Receiver: Final Consumer consuming or not consuming the product as per their perception towards the decoding. Laborious/hard worker to get refreshment (taking Coke just as a cheaper cold drink) in Nepal vs. consumer as to get relax from all stress and get into emotional part of life. The response Models for above Advertisement So far the theories of IMC[4] is concerned the basic model which can be assess for these two different types of advertising, are â€Å"Hierarchy of Effects† model, AIDA[5] Model, Innovation Adoption Model and Information Processing. These entire four models pass through different stages i. e. Cognitive, Affective and Behavioral.   The â€Å"Hierarchy of Effects† model is about how consumers change through a gradual procedure as they perceive marketing messages that lead them to forward an action to take decision, whereas AIDA concerns with attention, interest, desire and action towards it. There are three stages of every model, which shows how a consumer reacts or responses towards a particular marketing advertisement. Below the diagram show how the models pass through each stage. While the above theme advertising of Nepal and UK are concerned, when a consumer sees the advertisement, he/she firstly it builds up the mind being rational to take the product as which in AIDA model can be attention, in hierarchy of effect it is awareness/knowledge about it, in innovation adoption it is awareness/adoption and where as in information processing it is presentation and attention. Every model has in first stage is to recognizing the product. Secondly, the stage which is called affective which starts affecting the mind of consumer like as per AIDA model it generates interest and desire to have or not to have it, in Hierarchy of effect model there emerges linking, preference and conviction towards the product. The last stage is the behavioral stage, consumer forward the action to buy or not to buy in all the models a consumer does the decision. Figure 5 Marketing Communication Response Models Coca-Cola Marketing Mix Marketing mix is the mix of four elements that have been developed in order to market a particular product. As per marketing theory, there are basically four elements named as 4. These are four elements that contribute to assess the market situation to up market the product. Mar. Mix\Country Nepal United Kingdom Product (Design, Packaging, Eco-friendly, Safe Normal handy bottles, plastic bottles, can is rarely used. Cans, rarely use of bottles, Pet plastic bottles. Price (Reasonable, Affordable, pricing strategies) Reasonable/Affordable for the bottled but extremely high for cans, price differs from region to region. Reasonable and affordable Place (Channels, Media) Local shops, Distributors, retailers direct from bottling company. Super markets, off license, streets shops. Promotion (Public Relation, Sales promotion, Advertising, Sponsoring sports, on the spot monetary valued prizes Social service/sports events sponsorship, coupons, discounts, eco-friendly advertising. Figure 6 Marketing Mix Snapshots Coca-Cola SWOT Analysis (Nepal) Strengths: The strengths of a business or organisation are positive elements, something they do well and is under their control. The strengths of a company or group and value to it, and can be what gives it the edge in some areas over the competitors. The following section will outline main strengths of Coca Cola Being a market leader, as Coca Cola is a key to their success as it boosts reputation, profit and market share. Competitive pricing is a vital element of Coca Cola’s overall success, as this keeps them in line with their rivals, if not above them. Keeping costs lower than their competitors and keeping the cost advantages helps Coca Cola pass on some of the benefits to consumers. Coca Cola’s marketing strategy has proved to be effective, helping to raise profiles and profits and standing out as a major strength. Coca Cola’s innovation keeps it a front-runner in Beverages Manufacturing Company as it is regularly turning out new patents/proprietary technology. Experienced employees are key to the success of Coca Cola helping to drive them forward with expertise and knowledge. High quality machinery, staff, offices and equipment ensure the job is done to the utmost standard, and is strength of Coca Cola. Coca Cola has an extensive customer base, which is a major strength regarding sales and profit. Coca Cola’s reputation is strong and popular, meaning people view it with respect and believe in it. Being financially strong helps Coca Cola deal with any problems, ride any dip in profits and out perform their rivals. A strong brand is an essential strength of Coca Cola as it is recognised and respected. Coca Cola has a high percentage of the market share, meaning it is ahead of many competitors. Coca Cola’s distribution chain can be listed as one of their strengths and links to success. High quality products/services are a vital strength, helping to ensure customers return to Coca Cola. Coca Cola’s international operations mean a wider customer base, a stronger brand and a bigger chunk of the global market. Coca Cola’s position in the market is high and strong – a major strength in this industry as they are ahead of many rivals. Supplier relationships are strong at Coca Cola, which can only be seen as strength in their overall performance. Weaknesses: Weaknesses of a company or organisation are things that need to be improved or perform better, which are under their control. Weaknesses are also things that place you behind competitors, or stop you being able to meet objectives. This section will present main weaknesses of Coca Cola Coca Cola’s RD work is low and insignificant, which is a major weakness in Beverages Manufacturing Company as it is constantly creating new products. Not having an effective marketing strategy seriously hampers the success of Coca Cola. Over pricing, setting too high prices for Coca Cola products/services makes them uncompetitive, which is a major weakness. The lack of business alliances is a major weakness for Coca Cola, as they will struggle to get deals, favours and partnerships. Coca Cola’s lack of innovation limits its success, as there is no forward thinking. Good companies need loyal employees, but Coca Cola has a poor relationship with staff which affects performance. Online presence is vital for success these days, and lack of one is a limitation for Coca Cola. Coca Colas underdeveloped distribution chain has a marked effect on performance as it affects the distribution of their products/services. A limited customer base is a major weakness for Coca Cola as it means they have less people to sell or market to. Coca Cola’s weak supplier relationships also have an adverse effect on success, as it cuts ability to negotiate. Absence of Governmental support Price Difference geographically. Opportunities: Opportunities are external changes, trends or needs that could enhance the business or organisation’s strategic position, or which could be of a benefit to them. This section will outline opportunities that Coca Cola is currently facing. Coca Cola could benefit from expanding their online presence and making more money from online shoppers/internet users. The changes in the way consumers spend and what they buy provides a big opportunity for Coca Cola to explore. The growth of the Beverages Manufacturing Company industry is an opportunity for Coca Cola to grasp. New market opportunities could be a way to push Coca Cola forward. Coca Cola has the opportunity to enter a niche market, gain leading position and therefore boost financial performance. Reaching out into other markets is a possibility for Coca Cola, and a big opportunity. Grasping the opportunity to expand the customer base is something Coca Cola can aim for, either geographically or through new products. Forming strategic alliances and joint ventures is an opportunity for Coca Cola to maximise profit and gain new business. Coca Cola has a number of highly skilled staff, which is an opportunity for them to explore as expertise of their staff can help Coca Cola to bring the business forward. Structural changes in the industry open other doors and opportunities for Coca Cola. Threats: Threats are factors which may restrict damage or put areas of the business or organisation at risk. They are factors which are outside of the companys control. Being aware of the threats and being able to prepare for them makes this section valuable when considering contingency plans and strategies. This section will outline main threats Coca Cola is currently facing. Consumer lifestyle changes could lead to less of a demand for Coca Cola products/services. Tax increases placing additional financial burdens on Coca Cola could be a threat. Change in demographics could threaten Coca Cola. Regulations requiring money to be spent or measures to be taken could put financial or other pressure on Coca Cola. Changes in the way consumers shop and spend and other changing consumer patterns could be a threat to Coca Colas performance. Not keeping up with changes in technology could be detrimental to the future of Coca Cola as they could slip behind their rivals. The actions of a competitor could be a major threat against Coca Cola, for instance, if they bring in new technology or increase their workforce to meet demand. Price wars between competitors, price cuts and so on could damage profits for Coca Cola. A slow economy or financial slowdown could have a major impact on Coca Cola business and profits. Rising costs could be a major downfall for Coca Cola as it would eat into profit. Coca Cola could be threatened by the growing power customers have to set the price of their products/services. Structural changes in the industry could be a threat for Coca Cola. Coca-Cola SWOT Analysis (UK) The following SWOT analysis looks at Coca Cola UK which is operating in Beverages Manufacturing Company industry. The analysis shows Coca Cola UKs Strengths, Weaknesses, Opportunities and Threats. The SWOT analysis will give you a clear picture of the business environment Coca Cola UK is operating in at the present time. Strengths: The strengths of a business or organisation are positive elements, something they do well and is under their control. The strengths of a company or group and value to it, and can be what gives it the edge in some areas over the competitors. The following section will outline main strengths of Coca Cola UK. Being a market leader, as Coca Cola UK is, is key to their success as it boosts reputation, profit and market share. Competitive pricing is a vital element of Coca Cola UK’s overall success, as this keeps them in line with their rivals, if not above them. Keeping costs lower than their competitors and keeping the cost advantages helps Coca Cola UK pass on some of the benefits to consumers. The services/products offered by Coca Cola UK are original, meaning many people will return to Coca Cola UK to obtain them. Coca Cola UK’s marketing strategy has proved to be effective, helping to raise profiles and profits and standing out as a major strength. Coca Cola UK’s innovation keeps it a front-runner in Beverages Manufacturing Company as it is regularly turning out new patents/proprietary technology. Experienced employees are the key to the success of Coca Cola UK helping to drive them forward with expertise and knowledge. High quality machinery, staff, offices and equipment ensure the job is done to the utmost standard, and is strength of Coca Cola UK. Coca Cola UK has an extensive customer base, which is a major strength regarding sales and profit. Coca Cola UK’s reputation is strong and popular, meaning people view it with respect and believe in it. Being financially strong helps Coca Cola UK deal with any problems, ride any dip in profits and out perform their rivals. A strong brand is an essential strength of Coca Cola UK as it is recognised and respected. Coca Cola UK has a high percentage of the market share, meaning it is ahead of many competitors. Coca Cola UK’s distribution chain can be listed as one of their strengths and links to success. High quality products/services is a vital strength, helping to ensure customers return to Coca Cola UK. Coca Cola UK’s international operations mean a wider customer base, a stronger brand and a bigger chunk of the global market. Development and innovation are high at Coca Cola UK with regard to their products/services, which is a sure strength in its overall performance. Coca Cola UK’s position in the market is high and strong – a major strength in this industry as they are ahead of many rivals. The online presence of Coca Cola UK is strong, meaning it is ahead of many competitors. Supplier relationships are strong at Coca Cola UK, which can only be seen as strength in their overall performance. Socially Active participation Weaknesses: Weaknesses of a company or organisation are things that need to be improved or perform better, which are under their control. Weaknesses are also things that place you behind competitors, or stop you being able to meet objectives. This section will present main weaknesses of Coca Cola UK. Online presence is vital for success these days, and lack of one is a limitation for Coca Cola UK. Opportunities: Opportunities are external changes, trends or needs that could enhance the business or organisation’s strategic position, or which could be of a benefit to them. This section will outline opportunities that Coca Cola UK is currently facing. Looking at export opportunities is a way for Coca Cola UK to raise profits. Grasping the opportunity to expand the customer base is something Coca Cola UK can aim for, either geographically or through new products. Expanding into other markets could be a possibility for Coca Cola UK. Health conscious production Threats: Threats are factors which may restrict damage or put areas of the business or organisation at risk. They are factors which are outside of the companys control. Being aware of the threats and being able to prepare for them makes this section valuable when considering contingency plans and strategies. This section will outline main threats Coca Cola UK is currently facing. Regulations requiring money to be spent or measures to be taken could put financial or other pressure on Coca Cola UK. Price wars between competitors, price cuts and so on could damage profits for Coca Cola UK. A slow economy or financial slowdown could have a major impact on Coca Cola UK business and profits. Rising costs could be a major downfall for Coca Cola UK as it would eat into profit. Substitute products available on the market present a major threat to Coca Cola UK. Health Issues like (Obesity, Diabetic) Marketing Segmentation, Targeting and Positioning Market segmentation is the categorization of a market into various groups of customers with specifically same wants and product/service necessities. In another word, it is the categorization of a huge market into recognizable and specific groups or clusters, in which they all have the same wants and behavior and action as per the marketing initiatives. The diagram above shows how the STP process acts. The market information lets STP process to grow and to analyse the real situation to go further, after which a marketing decision can be undertaken. In Segmentation the process market information leads to identifying similar groups of customers when if research is done then the group can be divided into different groups like male/female, aged group, regional group etc. Market STP in Nepal The Nepalese market for Coca Cola, in general, practice group marketing advance with product variations in the past. The socio-economic transformations and growth in Nepalese economy and political system have made Coca cola marketers conscious of market segmentation. The marketing strategies of Coca Cola have reinforced this awareness. Market Segmentation: The points below clarify the way of market segmentation of Coca Cola in Nepal. Non- organized: Market segmentation in Nepal, in general, is not backed up with organised research. Previous practice, premonition of organization and competitor’s strategy has manipulated segmentation. Variables for Segmentation: The variables mainly used for consumer market segmentation are: Geographic Demographic Psychographic Behavioural Be short of Information: Nepalese Coca Cola marketer lacks broad information about consumer characteristics. They have a tendency to look upon marketing research as a improvident cost. This has guarded the helpful assessment of market segments in terms of their magnetism and correctness. Risks are not correctly measured. Government procedures: Government policies in Nepal are not very sympathetic in marketing. They do not look upon any business as contributors for improvement. Boundaries of movement of goods and controls have downcast market segmentation. Be short of moral concern: Ecological and wellbeing concerns are, in general, unnoticed for market segmentation in Nepal. The above points clearly point out that the notion of market segmentation is at first stage in Nepal. However, the importance of market segmentation is likely to enhance in the years to come. Targeting: Nepal As per the segmentation of Coke in Nepal, the targeting has been done as per the variables as below, Geographic: Who lives in plain areas, where the temperature is likely to be high in all season.   In central region where half of the year remains hot in temperature. Demographic: The people aged between 16 to 40 years, who have average level of income, who work hard, especially males and having less of family member. Psychographic: People who are literate and can understand the brand name of Coke are targeted. Behavioural: As per this segmentation the targeting goes on to the group of people who involve in the cultural and ritual who are likely to use the product in their ceremonial. In this segmentation, people who have habits drinking chilled soft drinks are targeted. Positioning; Market positioning is done in accordance to the brand recognition in the market. It’s the tendency of consumer of what and how they see the company, which can some under any high end, middle end or low end of position.   While positioning has to be done in order to keep the company to a distinguish position to keep the corporate image. There are some variables that have to be considered in order to position in market. The variables are pricing, quality, service, distribution and packaging. The diagram below shows the market position of Coca Cola in Nepal, comparatively to its closest competitor PepsiCo Nepal. Figure 8 Market Positioning in Nepal (Source: PPT) As per the diagram and the data available from the sources Coca Cola stands in the left hand side and in the middle, which means it has a good quality having reasonable price where as its closest competitor Pepsi Cola stays as in the middle of the crossed line, which means it has same price but having bit down in quality. This is assumption taken by the economic analyst of Nepal beverages market. Market STP in UK The United Kingdom has approximately, around per capita income of $ 36,298 in 2010, where people are in large numbers of buyers and sellers. In general, it can be said as the living standard of people is quite high in term of economic scale. Market segmentation is easily done in respect of geographic, demographic, behavioural and psychographic variables. Market Segmentation By dividing a category into segments, businesses can identify different groups of consumer wants. It is then possible to design products to meet those requirements. Each segment within the overall range of Coca-Cola meets specific consumer wants. Coca-Cola GB carries out extensive market research to identify consumer wants in every segment of category in which it operates. For example, market research analysis of the demographics of consumers in Great Britain revealed a growth in smaller households. The appropriate product response was to produce 1.25 liters share-size bottles. A study of occasions when people drink sports drinks showed the importance of making it available in leisure centres. Other research showed that the famous original Coca-Cola glass bottle is best targeted at restaurants and special party occasions. Market research into where specific products are consumed influences the design of pack types e.g. a 2 litre bottle for family consumption at home and a smaller 500 ml bottle for consumption ‘on the move’. (The Time 100, 2011) Variables: Geographical: Geographical wise Coca cola has segmented almost all region, city, town centres, and counties. Demographic: Especially, in this variable, mostly the consumer divided as per their age, gender, race, religion, family size, nationality, income etc. Psychographic: This segmentation includes the factors like activities, interests, perception, values, attitude etc. Behavioural: This factor relates with the behaviour of consumer. So, the segmentation is done as per quality, economy, service, looks, Heavy user, and moderate user, light user, Regular, potential, first time user, irregular, occasional, Hard core loyal, split loyal, shifting, switches, readiness to buy, Holidays and occasion stimulate customer to purchase, Attitude toward offering. Targeting The market targets in the segmentation are The entire region, town centres, where people are in crowd. Male female both aged between 18 to 40 years. People who are mostly involve in sports. Heavy user, regular, ready to buy and consumes in occasion are targeted. The figure above has been extracted from a researching website, which reveals the difference between two products. Here, the figure shows the difference attitudes relating to Coke and Pepsi and overall high rating goes to Coke, Which means in market consumers have keep Coke in top level more than its closest competitor Pepsi. Figure 10 Coke vs. Pepsi War, Source : (Free Web Space, 2011) This figure also has been taken from a forum, which has a voting survey. The concluding report shows the Coca Cola brand has a good position in the market. So, the market positioning of Coca Cola in UK stands in a top position. Marketing strategy Philip Kotler discussed five issues of marketing strategy in his 9th edition of Marketing Management. They are as follows Differentiating and Positioning the Market Offering Developing New Products Managing Life cycle Strategies Designing marketing Strategies for Market Leaders, Challengers, Followers, and Niches Designing and Managing Global Marketing Strategies Marketing Strategies Nepal The marketing strategy for Coke is phrased â€Å"Refresh the market place† which includes : A robust consumer response system to address any consumer concerns, Ideas, suggestions either on product and its quality or on stock supply – maintenance of equipment etc.   All consumer concerns are dealt with in a fair timely and friendly manner, so as to satisfy them and resolve their concerns. Marketing and advertising communications are focused on (point-of-sale), radio, TV, hoardings, truck backs. Emphasis is also placed on consumer price to enforce compliance. Marketing communications and advertising are customised to suit to local sentiments social, religious, ethnic. Innovative package and pack sizes are offered to give better value to consumers and ease of storage to retailers. Price and packs are introduced in a format that is affordable to all segments of society. Marketing Strategies UK The CCGB is highly aware of health, environment and community and have a theme of responsible marketing. The responsible marketing means in the sense of how and to whom it targets it market. As taking into account its assumption following are the point wise theories of it. Offering large choice of beverages Ensuring marketing values remain focused around positivity and optimism. Responsibly acting and highlighting traditional and non-traditional Medias. Continuing being a part of broad coalition to promote healthy diet and physical activity. Transparency in all activities that concern about the company. Socially active in sponsoring under-privileged people and sports related issues. Not targeting or inspiring children to consume the drinks that may leave impact in them through television. Fulfilled local and community laws that prevent children to be impacted through television who are less than 16 years, following the restriction that has been set by OFCOM’s limiting advertisement. Working with independent consultant to monitor the activity of all advertisements. Don’t have any connection with early schools in terms of advertisement. Always aware of advertising where there is large number of under aged children becomes the audiences. Publicity and Offering low calorie or sugar in cinemas, leisure parks and any other dine in restaurants, which encourage consumers to have healthy drinking. Not at any cost the company is ready to offer or accept offer where the audience becomes children under 16. Continuing to listen to the parents’ concerns about impact of online marketing to children who are under 12. Online rewards as promotion is execute with age verification. Encouraging parents to use the parental controlling software to control their children. Using own industry leading template to assess suitability of digital campaigns and web sites. Advertising Advertising Medias in the United Kingdom Active Marketing Media (Television,) Semi Active Marketing medias (Offline) Online Marketing Sports and Physical activity Marketing Targeting community to take part in sports related events and activities for healthy and fit life, e. g sponsoring any particular games, Olympics, world cup, European cup and community matches etc. Even in secondary school,   the company is highly active in providing the resources to motivate the scholars to participate in physical and sports related activities. Advertising Medias in Nepal As Nepal being a developing country, it can use the minimal benefit of technology. It uses radio, newspaper, television, billboards, shop’s shutter and pamphlets. The most famous advertising offline media in Nepal is painting in the doors, walls, shutters. As below is the image of it. There is a trend in people of whom property is been targeted to have such advertising. The marketer/advertiser has to paint whole house instead of permitting to paint the advertising.   Even if a marketer wants to put a billboard in anyone’s house, the house owner demands to top-up one storey in the building for him/her. It’s totally diverse kind of trend that Nepalese marketers are facing right now which the marketing communication is processing. Product Life Cycle Figure 13 Product Life Cycle along with Service Offered, Source: (Anon., 2010) The graph above shows the life cycle of product having different stages. These stages explain the various status of product marketed or sold. It is not just limited to the volume sold rather also includes the brand image, corporate image of the product. Below the graph there are service offered in the different stages of product life cycle. While introducing a product there has to be a good product management, designing, development plans, testing and deployment. Secondly when it comes to the growth level of a product life cycle, there the focus has to be initiated towards customization, enhancement, versioning, implementation and deployment and testing to penetrate the market of the product. In this stage, every company has to suffer a lot, because the success depends upon the labour and effort done in this stage. Like as going through the Nepalese market of Coca cola, we can find it is still in growth level because it has not reached in every household because of poor infrastructure and lack of marketing integration. Thirdly, the maturity level, when the product gets sustained to up front the market. The market penetration has been fully achieved. Like in UK the data shows that Coca Cola market is in maturity stage as it has now focusing on research and development, product differentiation and still testing is going on for further expansion and diversification. Lastly, when the product gets fully mature in terms of product life cycle it tends do decline because of lack of research and single taste. So, the appropriate measure to rectify is to re-engineering, maintaining and supporting technically. Online Strategies Online Marketing strategies Coca Cola in UK is the top soft fizzy drink, which holds almost about the half of the market share of its kind. Though the trend can be seen like, there are some certain strategies, which is still avoiding it to reach its overall objectives like grow in sales, market share, brand value, corporate value.   The world, as it is changing towards the technological tendency, likewise the business has to bend. There are lots of opportunities for the company to follow online strategies to upfront the market. Creating a strong Google ad-words, which is called search engine enhancement, can be a good example. Online advertising can promote and leave impact of the brand in the social community sites like Facebook, Twitter, and Skype etc. Figure 14 Online Marketing Strategy In Nepal, People mostly uses chatting sites like yahoo and MSN where BNL can promote Coke. Customer Relationship Management: IDIC[1] Model Approach Identify, Differentiate, Interact, Customize (marketing model) The IDIC model of marketing suggests that business should take initiatives in order to build closer one-to-one relationships with customers, which are Identify Differentiate Interact Customize. CRM[2]is engrossed upon the improvement of a customer-centered business behavior. This behavior is devoted to sustain customers by addressing and delivering brand image and value in compare to the competitors. Salesforce, an online CRM portal does a good practice of CRM as an IDIC model.  The Gartner competency model The vision of CRM: Leadership, Social worth, Value Preposition CRM strategy: Objectives, Segments, Effective Interaction. Customer Processes: -Customer life cycle, knowledge management. Valued Customer Experience Organizational collaboration CRM information: Data Analysis, One view across channel. CRM Technology: Application, Architecture, Infrastructure. CRM Metrics: -Cost to serve, satisfaction, loyalty, social cost. Figure 16 CRM Value Chain, Source: (Anon., 2010) The figure above shows the CRM value chain, which implies the keeping of customers with highly interaction and align it with profitability. The coca Cola company in Nepal has not yet applying such kind of strategy as customer relationship management whereas the Company in UK uses different strategies for customer relationship management. The way to manage customer relationship is to use the portals such as sales-force to keep up with the latest changing behaviors of the customers. It assists to update the knowledge and field of existing and prospective customers to the company. Conclusion This report intends to find the difference in advertising media between two countries. The countries in this report have been chosen as Nepal and the United Kingdom. The report, so far, concerns and points out the totally diverse process of marketing communication. Moreover the factors like country’s economic status, matters in consuming the Coke in average in both of the countries. While going through the various marketing models of communication, response models, marketing mix analysis, STP process, product life cycle, advertising media, trends, SWOT analysis, IDIC model of customer relationship management. The reports conclude that these two countries have different approach in meeting its consumer and prospective consumer. Moreover, Nepalese market tends to be creating the market whereas UK market focuses on attracting and keeping the current customers. So far the PLC implies about these two countries Nepalese market are highly proactive within growth as it is in introduct ion phase of the product, whereas UK market is in maturity stage and developing towards the research and development. Advertising media used in Nepal if getting out-dated as UK’s advertising media are technologically advance. Nepalese market STP process are totally based upon its classical theory because the company doesn’t get the government and legal support, whereas UK’s STP is based upon recent research and marketing approach. The online strategies are passive in Nepal as its developing and the trend has not yet been developed. UK’s online strategies are implementing day by day to life up the brand image. Overall, the report exhales that Nepalese Coke marketing is predominated by the perception of the people of the country having the GDP (per capita income) is about app. $410 and on the other hand the UK consumer have the perception of consuming Coke as a top brand. Recommendation Some of the important recommendations are as follows: There should be and correct feedback from the distributers on the actions of retailers, which will assist to develop their competency and reliability. As already discussed about online absence of marketing strategies in Nepal, it has to overhaul the strategies that lead towards up fronting of market. There should be extra attractive and fascinating and active participation towards social activities to strengthen the brand. As a part of public relations Coke should step up serious initiatives towards health concerns of consumers in Nepal.   Online advertising in Nepal has to be started to penetrate in among young consumer. Coke in UK has to be active in all the online promotional activities to attract the consumers. CCGB and CCE should start more aggressive marketing of its Coke as they have very good growth and future prospects while there is not much growth in the carbonated beverages sector. BNL should start a campaign to persuading government to provide it the support to penetrate the prospective market. Bibliography Anon., 2007. James O Malley. [Online] Available at:   HYPERLINK http://jamesomalley.co.uk/blog/category/coke/ http://jamesomalley.co.uk/blog/category/coke/   [Accessed 3 April 2011]. Anon., 2009. Gender Roles. [Online] Available at:   HYPERLINK http://t2.gstatic.com/images?q=tbn:ANd9GcS_bH_-nIiLKiyROx9nspGX1xyY5QX_TvfF7vz_nGIIX2vnhzEHzgt=1 http://t2.gstatic.com/images?q=tbn:ANd9GcS_bH_-nIiLKiyROx9nspGX1xyY5QX_TvfF7vz_nGIIX2vnhzEHzgt=1   [Accessed 28 March 2011]. Anon., 2010. Coca Cola GB : Brand. [Online] Available at:   HYPERLINK coca-cola.co.uk/brands/category/coca-cola.html coca-cola.co.uk/brands/category/coca-cola.html   [Accessed 18 Mar 2011]. Anon., 2010. Courseware. [Online] Available at:   HYPERLINK http://courseware.finntrack.eu/learners/ops_principles.htm http://courseware.finntrack.eu/learners/ops_principles.htm   [Accessed 3 April 2011]. Anon., 2010. CUSTOMER RELATIONSHIP MANAGEMENT (CRM). [Online] Available at:   HYPERLINK http://kasusmanajemen.files.wordpress.com/2010/12/value-chain.png?w=604h=266 http://kasusmanajemen.files.wordpress.com/2010/12/value-chain.png?w=604h=266   [Accessed 4 April 2011]. Anon., 2010. FotoPedia. [Online] Available at:   HYPERLINK http://images.cdn.fotopedia.com/f99mkad2ks77v-bWFvmnICGpw-image.jpg http://images.cdn.fotopedia.com/f99mkad2ks77v-bWFvmnICGpw-image.jpg   [Accessed 4 April 2011]. Anon., 2010. Photoshelter. [Online] Available at:   HYPERLINK http://picski.photoshelter.com/image?_bqG=0_bqH=eJwrMHUxd7cwLXGqrMixLPcyStHNCglPjwg19nS1MrQyNDAAYSDpGe8S7GybnJ.dqp2YUqwG5sY7.rnYlgDZocGuQfGeLrahIKUp4ZU5ZamVFsVermrxjs4htsWpiUXJGQBx6SACGI_ID= http://picski.photoshelter.com/image?_bqG=0_bqH=eJwrMHUxd7cwLXGqrMixLPcyStHNCglPjwg19nS1MrQyNDAAYSDpGe8S7GybnJ.dqp2YUqwG5sY7.rnYlgDZocGuQfGeLrahIKUp4ZU5ZamVFsVermrxjs4htsWpiUXJGQBx6SACGI_ID=   [Accessed 02 April 2011]. Anon., 2011. Chronicle birth refreshing idea. [Online] Available at:   HYPERLINK thecoca-colacompany.com/heritage/chronicle_birth_refreshing_idea.html thecoca-colacompany.com/heritage/chronicle_birth_refreshing_idea.html   [Accessed 7 March 2011]. Anon., 2011. Nepal Coca Cola Sabco. [Online] Available at:   HYPERLINK cocacolasabco.com/Territory.aspx/Show/Nepal cocacolasabco.com/Territory.aspx/Show/Nepal   [Accessed 7 March 2011]. Anon., 2011. The Chronicle Of Coca-Cola. [Online] Available at:   HYPERLINK thecoca-colacompany.com/heritage/chronicle_birth_refreshing_idea.html thecoca-colacompany.com/heritage/chronicle_birth_refreshing_idea.html   [Accessed 7 Mar 2011]. Anon., 2011. The Chronicle Of Coca-Cola. [Online] Available at:   HYPERLINK thecoca-colacompany.com/heritage/chronicle_birth_refreshing_idea.html thecoca-colacompany.com/heritage/chronicle_birth_refreshing_idea.html   [Accessed 7 Mar 2011]. Anon., n.d. Ivory Research. [Online] Available at:   HYPERLINK ivoryresearch.com/sample17.php ivoryresearch.com/sample17.php   [Accessed 03 April 2011]. Bains, P..F.C..P.K., 2008. In Principles of marketing Management. Oxford: Oxford university Press. p.217. Case Study: Full Case Study Coca-Cola Great Britain Edition 9, 2011. The times 100. [Online] Available at:   HYPERLINK thetimes100.co.uk/download-coca-cola-great-britain-edition-9-full-case-study_3_108_101 thetimes100.co.uk/download-coca-cola-great-britain-edition-9-full-case-study_3_108_101   [Accessed 3 April 2011]. Difference, n.d. Difference : Coke vs Pepsi. [Online] Available at:   HYPERLINK diffen.com/difference/Coke_vs_Pepsi diffen.com/difference/Coke_vs_Pepsi   [Accessed 5 April 2011]. Free Web Space, 2011. Forums : The Coca Cola vs Pepsi War. [Online] Available at:   HYPERLINK freewebspace.net/forums/showthread.php?19547-The-coca-cola-vs.-pepsi-war. freewebspace.net/forums/showthread.php?19547-The-coca-cola-vs.-pepsi-war.   [Accessed 3 April 2011]. The Time 100, 2011. Case study: Full Case Study Coca-Cola Great Britain Edition 9. 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Product and Pricing Essay Example | Topics and Well Written Essays - 500 words

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